Works - HYU

Exhibition: Cross Connections 2024 International Juried Design Exhibition
Competition: Cross Connections 2024 International Design Competition
Curatorial/Host Institution:
The University of Texas Rio Grande Valley (UTRGV)
International Museum of Art & Science (IMAS)
Brownsville Museum of Fine Art (BMFA)
Work Title: Animated Poster for 2022 Nantong International Music and Beer Festival
Media & Technology: Adobe After Effectsp / Animated Poster, Kinetic Typography
Codecs: Timecode, AAC, H.264
Category of Juried Exhibition: Screen-Based VisComm Design (Student)
Category of Design Competition: Typography (Student)
Institution: Hanyang University (HYU)
Entrant: Zhao Jia-Jia (Graduate Student)
URL: https://vimeo.com/923983766
Work Description:
This animated poster was designed for 2022 Nantong International Music and Beer Festival. The yellow-green background mimics the color of beer, evoking the sensation of bubbles ris -ing as one enjoys a drink. This is echoed in the font's rhythm, which captures the lively and effervescent experience of savoring beer.

Exhibition: Cross Connections 2024 International Juried Design Exhibition
Competition: Cross Connections 2024 International Design Competition
Curatorial/Host Institution:
The University of Texas Rio Grande Valley (UTRGV)
International Museum of Art & Science (IMAS)
Brownsville Museum of Fine Art (BMFA)
Work Title: Animated Poster for Nantong Vocational University Graduate Design Joint Exhibition
Date Created: December 2023
Media & Technology: Adobe After Effectsp / Animated Poster, Kinetic Typography
Codecs: Timecode, AAC, H.264
Category of Juried Exhibition: Screen-Based VisComm Design (Student)
Category of Design Competition: Typography (Student)
Institution: Hanyang University (HYU)
Entrant: Zhao, Jia-Jia (Graduate Student)
URL: https://vimeo.com/923985883
Work Description:
The concept behind this design is to represent all university students as points, symbolizing their individuality. The lines represent their learning paths, and together they form the fabric of society. Each person is crucial, contributing their unique value. Technically, the design incorpo- rates heartbeats and Chinese characters to convey the vibrancy and distinctiveness of young college students, evoking the rhythm of music.

Exhibition: Cross Connections 2024 International Juried Design Exhibition
Competition: Cross Connections 2024 International Design Competition
Curatorial/Host Institution:
The University of Texas Rio Grande Valley (UTRGV)
International Museum of Art & Science (IMAS)
Brownsville Museum of Fine Art (BMFA)
Work Title: Animated Poster for Promoting the HangeulGakDeco Creative Font
Date Created: December 2023
Media & Technology: Adobe After Effects / Animated Poster
Codecs: Timecode, AAC, H.264
Category of Juried Exhibition: Emerging Media Design (Student)
Category of Design Competition: Interactive & Emerging Media (Student)
Institution: Hanyang University, Korea (HYU)
Entrant: Zhao Jia-Jia (Graduate Student)
URL: https://vimeo.com/923986268
Work Description:
This font design draws inspiration from how individuals fit into society. In our diverse world, each person brings something different, but together, they make a unified whole. I aim to show how our society welcomes everyone, with each person having their own rights. Like the characters in this font set, each one is unique but still fits together smoothly. Similarly, in society, everyone keeps their independence while adding to the bigger picture.